How To Increase eCommerce Sales Quickly?
How To Boost eCommerce Sales?
1. Make Use of Email Marketing
Additionally, you have full control of the email list, which is not possible on social media platforms such as Instagram. When you publish a post on your profile, it will be seen by all people of different ages, tastes, and needs. Opting for an email marketing platform provides eCommerce businesses with the capability of categorizing and retargeting audiences and sending emails based on their exact preferences. You can activate customized pop-ups on your website and ask people for their email address after they spend a specific time.
2. Be Honest
Integrity should be apparent in all your business aspects. Just try to present who you really are, no matter if it is on your homepage, email promotions, or social account posts. Making engagement on social accounts by various means, such as live videos, can also convey a more trustable identity of you. Additionally, you can share honest reviews from your previous customers or users on your website and social accounts. Customer feedback has never been more significant than what we see nowadays in the social media environment. To be honest, people trust the real feedback from a satisfied client more than a thousand words written in the best sales copies!
Suggest you read our article about seo checklist for ecommerce website
3. Opt for Tactics That Create Urgency
Other ways of creating urgency include adding countdown timers on the website or showing the number of remaining items next to the product. As earlier stated out, email marketing is a great marketing tool to use, and you can apply these principles in your emails as well. Statistics show that scarcity in emails can increase your CTR by up to 14% and double your amount of sales.
4. Define Shipping Costs Exactly
However, this is not the case for all eCommerce businesses, and it might not be possible to apply on your website. In this case, try to be as transparent as possible about your shipping costs. When you let online shoppers know precisely how much extra money they need to pay, you encourage them to finalize their purchase. One of the most preventative reasons that cause shoppers to abandon their carts is the unexpected notice of extra money required for checkouts. If you want to increase eCommerce sales, display the final actual price on the product page.
5. Make Check-Outs Simple
6. Different Payment Options and Money-Back Guarantee
Risk aversion is another essential factor that frequently prevents users from purchasing goods online. While this risk is mostly a financial one, you should ensure that they will get their money back in case of being unsatisfied with the product they receive. Small and simple purchases can even cause buyer’s remorse, so do your best to overcome this objection. Take away anything that prevents prospects from buying from you.
7. Offer Reliable Customer Service
People want to be sure about the problems that might cause them at any stage during or after making a purchase. You should care about your customers’ concerns and needs, and help them in all the ways, such as activating a live chat option on your website. This way, people find instant support, and to make things easier, you can implement chatbots to answer the FAQs and decrease the number of messages you have to deal with. Moreover, if possible, having 24/7 support on the phone gives your brand great trust and consequently increases eCommerce sales. having 24/7 support on the phone gives your brand great trust.
8. Enhance Your Brand Awareness
9. Interact With Your Customers on Social Media
It may be wiser to set up your ads instead of counting on the Facebook algorithm to make a success out of ads. You could custom your ads according to inclusions, and exclusions so you can display an ad based on certain actions the user has or hasn’t done yet. Important to mention that most of the eCommerce owners haven’t even tried to set up the Facebook pixel in their eCommerce store, hence this could be your chance to take off and expand your business.
10. Take Advantage of Lookalike Audiences on Facebook
When you upload your data to Facebook, then Facebook will ross-references its own recourses as well as third-party data brokers to create unified data based on the conditions you set. It’s the most effective way of data analysis on your existing consumers which could lead to designing highly targeted ads on Facebook.
11. Investing in Quality Product Images
12. Enhance Your Conversion Rate
13. Try To Know More About Your Customers
14. Offer Rich Customer Service
15. Create a Video Demonstration
Hence you might consider adding some relevant videos on your eCommerce website, like a tutorial video about how to use a product or repair it, this strategy may not work for all products for instance if you’re selling trousers you cant make a video of how to put this on but if your clothing has a specific usage or functionality you may consider showing it in a video.
16. Display Your Best Selling Products
17. Reconsider Your Value Proposition
18. Think About Using Paid Traffic
Be wise and think about your decision before you dump a great sum of money into this, it’s a better strategy to start with less amount of money and see how things will turn up with paid traffic. Paid traffic is not something that you would expect to go perfect on your first try, you need to be patient and make a habit of testing different strategies.