There are very few areas where you can really make money. One of them is online shopping. They allow you to increase the number of customers without high costs, offering them the possibility of remote ordering and delivery of goods at the place of demand.

Online stores quickly settled down in those countries where there has long been an established system of trade in catalogs. The difficulties of the “transition period” are already over, and the opening of new domestic online stores is an ordinary occurrence.

History of online shopping

More than one generation dreamed about the ability to buy without leaving home. And only at the end of the twentieth century there was such an opportunity. Back in 1979, the Englishman Michael Aldrich came up with a technology called Video Text. It was a real-time ad broadcast, partly reminiscent of today’s online stores

Introduction of online shopping

The main difference between an online shopping and a traditional one is in the type of trading platform. If an ordinary store needs a trading floor, shop windows, price tags, as well as sellers, cashiers and experienced consultants, then its online “namesake” has the entire infrastructure implemented in software. In other words, online shopping is a collection of programs running on a Web site that allows a customer to remotely select a product from a catalog and place its order.

Benefits of online shopping

Importance of online shopping

Online shopping is not a corporate site that can be recommended to almost all companies. Online shopping is primarily useful to owners of standardized goods and services. For example, selling cell phones and auto parts from virtual shelves is much easier than, say, clothes or shoes that you want to try on. The second group of potential owners of online stores – companies engaged in traditional retail business.

Advantages and disadvantages of online shopping

The popularity of online stores is logically explained by the following factors:

• The online shopping is open daily and around the clock, which is appreciated by people with a high level of employment who do not want to spend rare days off for shopping and prefer to shop online at night.
• Goods in an online shopping usually cost much less than in traditional retail outlets, as no need to maintain a large staff, to acquire and maintain professional retail equipment and spend money on rental and repair of premises.

Shopping online

The benefits of selling in an online store

The sale of goods through the network is beneficial not only for buyers, but also for sellers. First of all, by the opportunity to compete with the goods presented in traditional stores and shopping centers.

The seller can offer goods at a low price, because he does not need to allocate funds to pay:

• rental of premises
• utilities
• salaries of employees
• Purchase and maintenance of commercial equipment

As a result, you can sell the product at a cost that is only slightly higher than the producer price, which makes the products more attractive to customers.

Disadvantages of selling in the online store

We can say that there are no significant shortcomings for the organization and successful functioning of the online store. However, in order to make a profit, you need to constantly engage in resource promotion in the ranking of search engines.